In content marketing, it is critical to capture the attention of your target audience and engage them with compelling, valuable, and authentic content. But how do you create such content without neglecting important aspects? This is exactly why we have developed the “Content Star” framework for. It represents the five crucial axes for good content and serves as a helpful checklist to ensure that none of the important parameters is forgotten.
The five axes of the Content Star are:
1. What? (mottos, quotes, tips): the point here is to formulate the core message of your content in a clear and appealing way. Use concise mnemonics, inspirational quotes, or practical tips to highlight the added value of your content and engage your target audience.
2. Why? (benefit, learning, inspiration): explain how your target audience can benefit from your content. Convey new knowledge, offer inspiring insights, or create “aha” moments that will make your audience want to learn more from you.
3. Who? (credibility, trust, authenticity): make sure your content is credible, trustworthy and authentic. Show your audience that you are an expert in your field and that your content is based on in-depth knowledge and real experiences.
4. For whom? (persona, community, followers): align your content with the needs and interests of your target audience. Develop personas that represent your ideal customers and create content that appeals to them. Build your own community and actively engage your followers in the dialogue.
5. Now what? (transform, share, act): encourage your audience to put what they have learned into practice, share your content, and take action themselves. Provide guidance, recommended actions, or concrete steps that your audience can follow to further leverage the benefits of your content.
The Content Star is your Northern Star for creating high-quality, high-impact content. Use the framework as a checklist to ensure your content covers all the important aspects and engages your audience across the board.
