Tips and tricks for entrepreneurs and marketing leaders (in German)
The expectations on marketing change just as quickly as the possible tools for their fulfillment. How can you stay relevant? The BMQ webinars share with you the know-how and do-how of experts and guest speakers from all disciplines. Learn about new topics and get practical tips and tricks - conveniently over lunch and free of charge.
12. October 2023, 12.00 – 12.45
Artificial intelligence is changing the way we work. Marketing is at the forefront of inventing new processes with tools like ChatGPT and Machine Learning, or being replaced by the new technologies.
Ignoring generative AI in marketing is not an option. In our exclusive webinar, we reveal what contemporary AI deployment can look like and where the journey is headed. Learn which opportunities, challenges and risks to consider and which AI tools will really take work off your hands and speed up your processes.
16. August 2023, 12.00 – 12.45
Oliver André, BMQ Partners
Discover the secrets to LinkedIn success for B2B! In our exclusive webinar, we reveal the proven strategies to make businesses shine on LinkedIn. Learn how to optimize your company page, add new followers, and effectively use content marketing to reach your target audience.
22. June 2023, 12.00 – 12.45
Nicola Brunn, BMQ Partners
Is Google Ads the quick solution for more visibility with your target group on the internet or just a budget buster? Our Google Ads expert Nicola Brunn shows the differences, advantages and limitations of this (expensive) wonder weapon.
25. May 2023, 12.00 – 12.45
Jules Robert, Inhouse Counsel at dreipol
We invite Jules Robert, Inhouse Counsel at dreipol GmbH, to enlighten us on the revised Swiss Data Protection Act (DPA). What are the implications for marketing tracking, websites, apps & e-shops? What does it mean in practice?
27. April 2023, 12.00 – 12.45
Michael Kussmaul, BMQ Partners
Michael Kussmaul, CTO at BMQ, explains the differences between the new Google Analytics 4 and Google Analytics Universal and shows appropriate use cases for effective dashboards – an easy introduction for entrepreneurs and marketers who want to understand the benefits they can achieve with GA4.
23. March 2023, 12.00 – 13.00
Cyrill Luchsinger, Senior Manager Customer Experience and market research at Swiss, Claudia Gabler & Catherine Crowden, BMQ Partners
Our hosts Claudia Gabler and Catherine Crowden invite Cyrill Luchsinger, Customer Experience (CX) topic leader, to talk and discuss with him how you can always create small moments of happiness in the customer journey. We can already reveal one thing: the answer lies in transactional content.
Can we also count on your expertise and opinion? We look forward to a lively discussion!
23. Februar 2023, 12 – 13 Uhr
Claudia Gabler, BMQ Partners
Wer früher positiv kommuniziert, hat länger etwas davon! Starten Sie in das neue Jahr mit dem Live-Webinar «Positive Kommunikation kann jede:r (lernen)».
Sie lernen die Kraft der positiven Kommunikation kennen und erfahren, wie Sie mit positiver Wortwahl selbst schwierige Kundeninteraktionen meistern und Kunden langfristig binden können.
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