Data-driven marketing is the new discipline to achieve growth goals and marketing analytics is the competence to do so. With Google Analytics and Looker Studio as tools, you already cover essential drivers of your online visibility: websites & apps. We implement your personal data strategy and increase the success of your marketing.
Google Analytics is a free, state-of-the-art web tracking tool. As soon as the corresponding code snippet is activated, Google Analytics recognizes the behavior of the users. The individual characteristics of a user are less important than the behavior on the page, for example how deeply the users scroll and whether they watch a video. BMQ recommends using Google Analytics for:
Stop flying blind! We'll support you so you can make customer-centric decisions.
Google Analytics shows an infinite amount of data. So we separate the important from the unimportant and configure relevant measurement criteria, filters and tracking targets. Plus, we empower you and your team with coaching.
How effective was your last campaign? Where do users break away from their digital journey?
We create an overview of your paid and owned measures, build dashboards and meaningful marketing reports.
We use our analytical expertise to give you recommendations on actions and help you conduct successful marketing activities. Data-driven marketing creates knowledge and derives measures you can take.
Looker Studio is another free tool from Google – the successor of the well-known Google Data Studio. Those who want to make marketing decisions quickly and in an informed manner rely on dashboards, which display data from different tools:
In 2023 Google is changing the roadmap with its tracking tool Analytics 4 (GA4) which will replace Universal Analytics. The new system is structured differently, so you should get onboard quickly. That way, you can prevent data loss. Read here how to make the switch to Google Analytics 4.
We are professionals in this field, with over 20 Google Analytics accounts already migrated.
We process and visualize this number of terabytes of data in an automated manner weekly.
Our analytics experts combine many years of technical affinity with marketing knowledge.
To optimize the conversion rate, we rely on this crucial method.
Signing up for Google Analytics is simple. Simply visit
https://www.google.com/analytics, and log-in with an existing Google-account or create one.
Google Analytics tracks e.g. session duration, bounce rate, orders, number of accounts, viewing contact information, viewing reviews, playing media, updating the website, adding favorites, or sharing content.
As soon as you add Google Analytics and users start using your website or app, the data is displayed in the real-time report. These data are available to all users who have access to the Google Analytics 4 property. If you are already using Google Universal Analytics and running Google Analytics 4 in parallel, you prevent any data loss.
There are numerous other reasons for switching to GA4: while Google Universal Analytics focuses on sessions and page views, GA4 comes up trumps with events and parameters, for example. GA4 is therefore the new standard when creating a new feature.
The event-based measurement model is based on:
In addition, GA4 unifies app and web tracking so that your data can now be analysed across all platforms. This is made possible by the so-called user-centric design, i.e. the data protection-compliant tracking.
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