Artificial intelligence is changing the way we work. Marketing is at the forefront of inventing new processes with tools like ChatGPT and Machine Learning. Where are you in terms of AI marketing?
In the hype around artificial intelligence and especially ChatGPT, it is easy to lose the overview. We show you what contemporary AI use can look like. And where the journey is heading.
In addition to the enormous potential for productivity, efficiency and process optimization, there are challenges in the use of AI as well as concrete risks that you should be aware of.
There's an AI application for everything. But not all are equally good at taking work off your plate or speeding up your processes. We'll help you find the right tools and develop efficient prompts for the respective tools.
If you don't yet use much AI in marketing, you can already benefit with simple tips and tricks. Together we look at your needs and simple ways into AI marketing.
- Input on Generative AI in Marketing & Customer Experience - Best practices for the right prompt creation - Overview of practical marketing applications and suitable tools - Hands on work sessions with subsequent exchange of experiences - Interesting discussions on human-machine interaction
Under the heading of Big Data, the challenge of how to analyze very large amounts of data has been described. AI now offers the possibility to do so.
From strategy to implementation, AI tools such as ChatGPT, Neuroflash or Dall-E can be used in a targeted way to multiply productivity - in words and pictures. We show how.
Digital marketing from online advertising to SEO to newsletters requires varying levels of expertise and is nearly impossible to manage manually. AI can simplify and automate.
Not only in the creative process, AI tools are a valuable addition to your tech stack. Together with you, we find the right tools for the right task.
The AI Impact Workshop. Tailor-made for marketing teams who want to be one step ahead.
