Data is the fuel for successful marketing. With data-driven marketing, you get to know your customers, where to find them and what touches them. Companies differentiate themselves by combining customer understanding, originality, AI and MarTech. Thus, we create emotions from data and inspire your customers on their journey.
We leverage combined marketing & technology expertise to meet your next challenge. Always in view: your customers. Our approach is agile. We base decisions on data and empower you to reach the next marketing level, better position yourself, achieve your goals and grow in the long term.
CMOs base good data-driven marketing strategies on research and analysis, intensive dialog, and concrete objectives. Creative ideas add the necessary energy and authenticity for sustainable development. Using our data-driven approach, we move from the known to the unknown and from the existing to the future – serving the following:
Every company becomes a media house for its target groups and customers. Therefore, relevant content is the be-all and end-all of any marketing plan. All options are open: a blog post or Google Ad? SEA or SEO? Hybrid event or a whitepaper?
We support you in developing effective measures, preparing content to suit the target group and implementing it efficiently with the help of modern AI tools. By the way, we give lectures on marketing at the ZHAW.
We create content marketing strategies and help with efficient content production: from LinkedIn posts to podcasts. Our SEO specialists measure success.
When and to what extent does the use of advertising francs make sense? Experience, test and learn, and data-driven approaches provide us with target-oriented answers.
Editorial mentions and recommendations in social media are vital for your brand. We advise on PR and proactive communication.
Customers are taking advantage of the new digital opportunities, and most are combining several. For marketers, this means that marketing is becoming increasingly technical and specialized. How do we keep up with customers? The key to success is leveraging customer data and automation for relevant and accurate data-driven marketing.
In today’s digital world, each customer journey passes by a website at some point. From word-of-mouth to the website, from a Google Ad or a LinkedIn post onto the website, from the website to the store: the website acts as an intersection. Planned and implemented as a communication hub, the website becomes an essential marketing tool and the heart of digital marketing.
We navigate you through the MarTech landscape, set customized processes and accompany you, step by step into Next Level Marketing.
