What does successful marketing require? Here, we offer insights for our German speaking fans.
In the first season of our new podcast, we explore what role content marketing plays today as a significant part of the marketing mix and what it takes for content marketing to be impactful. Claudia Gabler, CCO of BMQ Partners, invites thought leaders, role models and topic leaders into the podcast studio to talk about their experiences, insights and practical tips. Marketing Wonderland - the podcast with surprising facts from marketing. Listen in now.
Storyteller Andrea Bleicher explains why storytelling is a great opportunity for companies, what the spice of a good story is and why it often takes more courage than decency to produce really good content.
Sandy Oppliger, Sales Director at Electrolux Kitchen, gives insights on how the approach to sales has changed with the advent of content marketing, but is still here to stay. She says content marketing and sales are intertwined and explains why you can’t have one without the other.
Benedikt Germanier, CEO of the luxury ski brand zai, tells us why he doesn’t do any advertising – but wouldn’t do without content marketing. Discover how data brings zai closer to its customers and how the brand has made it to the top of the luxury ski world.
Alexandra Kruse, lifestyle editor, astro-queen and fashion witch, tells us in Marketing Wonderland how her glitter trail of delicate havoc and her creative chaos make her authentic and therefore successful; why she prefers to perform directly live on Instagram without an editorial plan and why the time is ripe for unicorns in large daily newspapers.
Nina Müller, the charismatic CEO of the luxury department stores Jelmoli, talks to Claudia Gabler about the topic of sustainability: why her sustainability strategy “Green Act” is not just a green coat of paint but an attitude, how this strategy is communicated authentically and why the circular model plays an important role.
