Every company, every brand wants to be No. 1 on the Search Engine Ranking Page (SERP) of Google! The higher in the ranking, the more organic traffic will be generated for the website. We all know it: the tougher the competition, the more websites are competing for visitors.
Every business needs to ensure that it is easy to find on the Internet, whether its services are delivered online or offline. Today, almost every customer journey includes an online search. In today’s digital age, SEO is more important than ever: with more than 8.5 billion searches conducted every day on Google alone, a strong search engine presence can help businesses drive traffic, generate leads, and increase revenue. And why? Because search engines are where purchase intent begins!
By identifying and addressing issues that may be impacting a website’s search engine performance as well as the crawlers’ and users’ experience, an SEO check can help businesses:
To identify issues that may be impacting search engine performance. This can include missing tags for multi-language site, broken links, slow page load time, and duplicate content.
To help understand how well a website is optimized for the target audience. This can include reviewing keyword density, relevance, and competition.
Does the content match the keywords chosen? Do you follow the golden rule: only one landing page per keyword cluster? Analyzing the quality, relevance, and optimization of website content helps improve search engine rankings and user experience.
To optimize individual pages for search engines. This can include optimizing the information architecture, thus the structure of the site and how the content is organized, but also site titles, meta descriptions, and alt texts for pictures.
Backlinks are links from other websites that point to yours and analyzing them helps understand their quality and relevance which impacts search engine rankings. The higher the authority of the website pointing to yours – the higher the quality of the backlink.
After conducting an SEO check, an action plan is developed to address issues or areas of improvement identified. This can include optimizing website structure, improving website content, or developing a link building strategy.
In a market dominated by word-of-mouth and testimonials, surveys show that in B2B companies research thoroughly.
You have to be visible!
of B2B buyers' time is spent on online research while 17% is spent meeting with potential suppliers
of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025
