Market development for Genesys

When our customers demand market development innovative concepts, we're on top form, aiming to give and receive attention.

KUNDE
Genesys

Focus on healthcare and manu­facturing

As a leading provider of cloud and contact center solutions, Genesys has a vision to deliver empathetic customer experience on a grand scale. “Experience orchestration” is the keyword when companies use Genesys’ cloud, digital and AI technologies to provide personalized customer experience to deepen customer loyalty and improve the employees’ experience .

Since 2020, BMQ has supported the Genesys marketing team with concepts and content for market development in Switzerland and Austria. The focus is on the two sectors: healthcare and manufacturing.

Marketing initiatives and measures

  • Market development: what customer experience needs do these industries have and how can we address them most effectively?
  • Paid media and cooperations: selection of suitable media, associations, clarification of cooperations, writing of advertorials and editorial content.
  • Omnichannel content: online and offline media coverage through social media accompaniment, award submissions, paid media and events
  • Hybrid event concept: speaker line-up, texts for landing page, event execution incl. moderation

«BMQ combines a deep understanding of contact centers and customer experience with creativity, B2B marketing know-how and do-how and an outstanding network. This package is unique in the market. We look forward to working with BMQ to inspire our customers in Switzerland and Austria to choose Genesys!»

Beate Christen-Kaube, Marketing Director Germany, Austria and Switzerland at Genesys