We take care of marketing, communications and social media, while zai focuses on ski development.
A ski made of stone or wood, durable, sustainable. Developed through skillful engineering, using the most modern machines and by hand. This is the signature of the Swiss ski manufacturer zai.
zai is constantly challenged to integrate the latest material innovation or manufacturing skills into the next model. The result is a product with soul that gives skiers a feeling of lightness. Light as an Alpine Chough flying in the sky, the ski cuts through ice and snow. In addition to innovation and sustainability, the aesthetics of the ski are convincing. With a design reduced to the minimum, each model attracts attention.
zai impresses with an iconic product, a strong brand, clearly positioned in the premium ski market. With a holistic approach that thrives on thoroughness and the pursuit of uniqueness and lightness, zai intends to inspire people to move beyond the known dimensions of the sports world.
zai’s motto: live with empathy and spontaneity with customers – online, offline, and on the mountain.
This is where BMQ Partners comes in: with our “marketing as a service” we adapt agilely to zai’s needs. We are the marketing muscle, taking care of marketing and communication so that zai can focus on making skis.
Our motto “creating emotions from data” provides the basis for ongoing collaboration:
Benedikt Germanier, CEO of zai
