We analyze the status quo and provide the necessary impulse for the next level of marketing
As Switzerland’s leading real estate service provider, Wincasa offers a broad portfolio of services throughout the entire life cycle of real estate. For Wincasa, the focus is always on added value for all stakeholders.
Every day, Wincasa is committed to driving the digital transformation in the real estate industry and offering customers and tenants the latest tools, including the e-newsletters of six shopping centers that they manage. It was precisely here that BMQ Partners could provide inspiring inputs thanks to “Marketing analytics as-a-service”.
«The analysis and the workshop showed us where we have potential for optimization in the e-newsletters. Thanks to the many inputs from BMQ Partners, we will emphasize making the e-newsletters more visible in the customer journey. Many thanks for the great preparation & execution!»
Corina Hofer, Project Manager Marketing Center- & Mixed-Use Site Management, Wincasa
Our in-depth analyses of the status quo examined, among other things, the Facebook and Instagram communities of all centers, including the corresponding user behaviour along the sales funnel. Particular focus was placed on the e-newsletters, their audience, their performance and the visibility of the newsletter sign-up on the centers’ websites.
In a virtual workshop, we answered the following questions:
The shared knowledge and the jointly-developed use cases provided new inspiration in the area of MarTech for the future usage of the e-newsletter.
