Staying agile and modern as a historic hotel with analytics dashboards and marketing automation
For over 100 years, the 5-star Hotel Waldhaus Sils has been welcoming guests with open heart. Even today, the Waldhaus is a pure family business without outside partners and directors, which is rare in a structure of this type and size. While the Waldhaus attaches great importance to maintaining the spirit and atmosphere that attracts many guests year after year, the hosts strive to keep up with their time to ensure a contemporary and user-friendly customer service.
«BMQ Partners is always showing us what’s new in digital marketing and what makes sense for the Waldhaus. Thus together, we can strengthen our own know-how and ensure that as a historic hotel, we are digitally up-to-date.»
Cornelia Dietrich-Ryser, Marketing Manager at the Hotel Waldhaus Sils
BMQ Partners was entrusted to accompany the Waldhaus Sils step by step into the next level of marketing. With workshops on content creation and analytics, we were able to share our marketing know-how with the Waldhaus team and strengthen their tool knowledge. In addition, we analyzed existing activities such as the booking process on the website and implemented a data dashboard that focuses on relevant KPIs and creates the basis for data-based, customer-centric decisions.
The goal of the collaboration was for the marketing organization to evolve sustainably to:
Instead of extensive, slow strategies, we focused on projects and smaller experiments they could implement immediately.
