Touchpoints in Customer Relationship Management: how a 100-year-old company achieves Next Level Marketing
Off-site catering is in tune with the spirit of the times – street food, delivery, Back2Nature, Green & Healthy in staff restaurants, and food trucks – many formats aiming to meet customers’ tastes. The SV Group is a pioneer in providing people with healthy and enjoyable meals – and has been reinventing itself for over 100 years. And this is how the former “Swiss Soldiers’ Welfare Association” has developed into a leading, dynamic company with over 8,500 employees. Hospitality and commitment, pioneering spirit and innovative strength are the foundations of the internationally successful gastronomy and hotel management group.
BMQ Partners was entrusted with inspiring C-level and conducting a customer journey management workshop:
The second engagement was the Next Level Marketing workshop. Together with representatives of the business units and country organizations, we identified potential in marketing, formulated and prioritized recommendations for action, and derived quick wins and work packages.
Yvonne Wicki, CMO SV Group and member of the Board
