Digital marketing for more visibility for S-GE

When the old familiar path is blocked, we find exciting alternatives.

CLIENT
S-GE

Focus on consulting

Classic networking opportunities such as trade fairs and events are significant on an international level. However, corresponding opportunities were rare in the past year, and the digital marketing solution became apparent. When it came to how S-GE consultants could support their customers in digital marketing in the international environment, BMQ Partners was able to provide suitable tools.

«Our expertise lies in the planning and implementation of Swiss joint appearances at international trade shows. Since the pandemic, we had to find new digital ways to advise our customers and help them gain visibility at an international level. The competent team at BMQ Partners supported us with the right digital marketing tools and expert knowledge.»

Bettina Thomas, Head of Trade Fairs, Switzerland Global Enterprise

Marketing initiatives and measures

In the setting of virtual workshops and webinars, BMQ was able to deliver the following content to S-GE employees and S-GE clients:

  • Digitization in marketing – universal marketing frameworks & tools.
  • Content marketing strategy – relevant content that generates visibility
  • Email Marketing – communication that gets there
  • SEO (Search Engine Optimization) – technical basics to support Google ranking
  • Professional use of LinkedIn – for companies and individuals
  • Marketing Automation – drivers, definition and examples

The focus was on empowerment: how can export-oriented Swiss SMEs create a higher online presence and thus generate more visibility?