The initial situation: more capacity utilization in the winter months - a major challenge for all seasonal horticultural businesses. The solution: Google Ads.
What many do not know: Winter would be the optimal time for remodeling work in the garden, according to the motto: "build in winter, enjoy in spring". Through a targeted GoogleAds campaign, we were able to convey this message to interested parties and thus ensure for Neumüller Gärten that even in winter there are enough orders to keep all employees busy and get through the cold season well.
Ensure higher workload over the winter months with as little budget as possible.
Even a small Google Ads budget can produce a big effect. The Ads campaign for Neumüller Gärten is proof of this. Central to this is the correct setting of the Google Ads account and ongoing optimization based on the insights gained from the data.
on industry-specific requirements and characteristics
Regional and demographic limitation in order to target only those people who are interested in the services and who already have a corresponding purchase intention with targeted Google Ads measures.
Creating a relevant, easy-to-understand and compelling landing page with a clear call-to-action. So that visibility and traffic actually turn into orders.
“Thanks to BMQ, interested people find us much better on the Internet. This allows us to generate more orders and especially from customers we want – that’s crucial.”
Michel Neumüller, Managing Director and Owner, Neumüller Gärten GmbH
