New website design with SEO-optimization for Trigon

When the success of the new website and communication concept becomes visible and measurable

KUNDE
Trigon

Focus on network solutions

Connectivity and future-proof networks have only been gaining importance since Corona. With its expertise and flexible, scalable network solutions, Trigon AG  ensures that the growing demand for bandwidth can be served. BMQ Partners was commissioned to implement a new web and communication strategy as part of an overall redesign of the company’s image and to ensure greater awareness within the sales funnel:

  • Concept & branding: refine logo & renew the image,
  • Art direction: photoshoot briefing with selection of subjects and images
  • Trade show appearance: create a new booth design
  • Website: create information architecture, define keywords, evaluate web agency & client-side project management 
  • Content: write SEO-strong content for the new website, create blog posts and LinkedIn posts, and translate the website into English
  • Ads: increase visibility with targeted Google Ads 
  • Marketing analytics: ongoing review of the website’s SERP ranking, ad performance plus derivation of measures.

The agency Digital Heroes implemented the technical part of the web project, and the photoshoot was by Hinz + Kunz.

Marketing initiatives and measures

In the first 3 months after relaunch, the Trigon AG brand awareness increased by 300 percent. 5 of the 10 defined keywords landed in the top 10 organic searches. Prospects find Trigon and its offering more easily, which results in more leads and projects.

«We were able to achieve our goals - a modern communication platform, more visibility, traffic and more leads - with BMQ Partners. Our strength lies in providing interruption-free networks. BMQ Partners ensures that our customers find their way to us without disruption.»

Rinaldo Zanella, CEO and co-founder, Trigon AG