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Journal

Compelling insights, trends and exciting stories about effective customer experiences. For CMOs and leaders with a customer focus. Curated by BMQ Partners.

The new “untouchpoints” in COVID-19 times

On 16 March 2020, Switzerland stood still. During the lockdown, the post-COVID-19 future emerged. For some, the "new normal" came quickly; for others, until today it is not noticeable. But there will be no going back to the past - even if many would wish for it. The new social distancing rules demand the opposite of the much-preached customer proximity. The corresponding rules