A durable, sustainable ski made of stone or wood, designed by expert engineers, crafted by hand and with state-of-the-art machinery: That’s the signature of the Swiss ski manufacturer zai.
zai is constantly challenged to integrate the latest material innovation or manufacturing art into the next model. The result is a product with a soul that gives skiers a feeling of lightness. As light as an alpine jackdaw in the sky, the ski cuts through ice and snow. Not only innovation and sustainability but also the aesthetics of the ski are compelling. Reduced to the bare essentials, each model catches the eye.
zai impresses with an iconic product, a strong brand, clearly positioned in the premium market for skis. With their holistic approach, which derives from their meticulousness and their pursuit of uniqueness and lightness, zai intends to inspire people to move and be active beyond the dimensions known in the world of sports. The zai motto: to live and share empathy and spontaneity with customers – online, offline, on the mountain.
This is where BMQ Partners comes in: With our Marketing as a Service we cater to zai’s needs. We are the marketing muscles for zai, taking care of marketing and communications so zai can focus on making skis.
By using marketing tools and accurate data analysis, the knowledge and experience transfer is accelerated and proximity to the customer is created. We get a better understanding of the customer’s online behavior, to which we can respond very specifically. With BMQ Partners, I no longer throw 50% of the budget out the window – and if I do, I do it very deliberately.
Benedikt Germanier, CEO of zai
zais appearance on Instagram