As the official Swiss organization for export and location promotion, Switzerland Global Enterprise (S-GE) is dedicated to the mission of supporting Swiss SMEs in their internationalization and, at the same time, helping innovative foreign companies setting up business in Switzerland.
Classic sales and networking opportunities such as trade fairs and events are significant on an international level. Last year in particular, however, such opportunities were scarce, and digital marketing was the obvious alternative.
When it came to how S-GE consultants could support their clients in digital marketing in an international environment, BMQ Partners was able to provide suitable tools. In the setting of virtual workshops and webinars, our digital marketing specialists Oliver André, Catherine B. Crowden, Claudia Gabler, Michael Kussmaul & Kathleen Runge were allowed to deliver the following content to S-GE employees and S-GE customers:
The focus was on empowerment: How can export-oriented Swiss SMEs create a higher online presence and thus generate more visibility?
Our expertise lies in the planning and implementation of Swiss joint appearances at international trade fairs. Since the pandemic, we have had to find new, digital ways to advise our clients and help them gain visibility in the international arena. The competent team of BMQ Partners supported us with the right digital marketing tools and much expert knowledge in a flexible way.
Bettina Thomas, Head of Trade Fairs, Switzerland Global Enterprise