As the leading Swiss insurance company, AXA has an ambitious vision: to create freedom for its customers beyond financial security, thus enabling them to live a carefree life. The increasing digitalisation of all areas of life and the rising demands of customers do not stop at the insurance industry. AXA is countering this trend with innovative products, services and digital, customer-centred processes.
This is also where the marketing organisation comes in and develops further. As sparring partner to the CMO of AXA Switzerland, BMQ Partners provided concrete input to take marketing to the next level:
«In the crisis period before and during the lockdown, our workload exploded. We had to react quickly and change our way of working from one day to the next. The BMQ Partners team has been very supportive during this time, providing me with up-to-date content and sharing ideas, methods and best practices.»
Antonia Lepore, Head Marketing Communication, AXA